Email marketing company eROI has released their Q2 Email Statistics study that looked at the email behaviors and trends.

The study is concise and data-intensive with answers to questions such as “What day of the week should I send my email?” and “What time should I send my email?” It provides statistics on time of day people are opening and clicking on emails — information that every marketer who uses email should know.

Here are some findings of the study:

• Sending marketing emails on Saturday yield the best open (38.3%) and click through rates (5.4%). During weekdays, Mondays have the best open rate at 35.7% while Thursdays have the best click through rate at 5.2%
• Highest percentage of click through rates occur at around lunch time, which is about 6.2%
• Microsoft Outlook is the email client of choice for the business population with about 60% usage, while Gmail has the largest share among personal email users with about 17%.
• With regards to the email address used to receive the emails, 79% of B2B users use their business email, while majority of B2C clients or 57% use personal emails. However, B2C email subscribers tend to create an email specifically for their email subscriptions, with 24% compared to only 6% for B2B subscribers.

You can read the full study at eROI (you will be asked to provide contact information)