Many small and home-business owners — including myself — get intimidated and confused when thinking about trademarks and how it can protect their business names. Many fail to appreciate the importance and value of trademarks, and how the process works.
With this in mind, I interviewed Shannon Moore, General Manager of TradeMark Express http://www.tmexpress.com . Her business helps clients research and apply for trademarks and she does consultations on the issue of trademarks. Shannon is active in Yahoo Answers as well and she is the #2 in the Business and Finance category in terms of the most best answers.
My interview with her delved on various questions including the right time during the startup process to think about trademarking, the steps needed to trademark a business name, the cost involved, how to maintain the trademark and several other important questions. And Shannon proved to be an excellent and knowledgeable resource!
Read the article “Home Business Guide to Understanding Trademarks and Protecting Business Names” to help you understand how to protect your most important asset — your business name.
