Website owners are always faced with challenges, such as:

  • Why can’t I get traffic to my site?
  • Why are my sales so poor?
  • Why are my sales poor when I have lots of traffic coming to my site?
  • Why are my advertising revenue so low?

If you have extensive knowledge about how the Web works, savvy about online marketing, and loves to analyze web metrics, you can earn money by reviewing other web sites. Think of yourself more as a consultant who is willing to look at the website as a whole and analyze why it is working or why it is not. This type of service goes beyond SEO or internet marketing, but offers a comprehensive view of the website performance and troubleshoot problems

One example of such service is SambayReviews.com, where for $95, they will review your site design, usability and marketing effectiveness. Their review outline can give you an idea of how a site review can be done.

You can also choose to simply include website review as one of the services offered by your existing business. Ediwriter.com, for example, is a professional copywriting firm with site review as one of their services.

However, it is important to note that there are forums, Q&A sites or blogs that offer website reviews for FREE. In Yahoo Answers, for example, one of the common questions in the search engine optimization section is to review the asker’s website. Hence, for your paid service to succeed, you need to provide an in-depth analysis, not just cosmetic reviews that they can get from YA or other forums.

To make your PAID website review successful, here are my suggestions:

  • Focus on usability analysis.from navigation architecture to credibility and flow of the site
  • Analysis of web metrics such as funnel analysis to show how a person goes from one page to the goal of the site (e.g. purchase page or advertising order)
  • Search engine optimization analysis focusing on on-page factors and link analysis
  • Conversion analysis to help the site owner finetune elements of the site to improve sales and turn visitors to buyersIf you will give any of the above, then you can definitely charge for your review.




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Author
Isabel Isidro
Isabel Isidro is the Co-founder of brigittesglobalstore.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at brigittesglobalstore.com.

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6 thoughts on “Business Idea: Website Analysis and Reviews”

  1. With so many free sites available for feedback and analysis is this market really profitable. So many on line business start ups deal with affiliate marketing (already optimized) and the newer smaller companies aren’t budgeted to release enough money into this segment. Maybe I am wrong but it seems to be an angle that I wouldn’t tackle

  2. With so many free sites available for feedback and analysis is this market really profitable. So many on line business start ups deal with affiliate marketing (already optimized) and the newer smaller companies aren’t budgeted to release enough money into this segment. Maybe I am wrong but it seems to be an angle that I wouldn’t tackle

  3. You’re right in one regard — this is not a business where you target the very small home-based online businesses. They are just not going to pay for this type of service. This service is best for those that are fairly established. The money, however, lies with targeting the medium-to-big online businesses. In the example I gave, their client list includes sites such as UncommonGood.com. There is a demand for this service, just not from the low end.

  4. You’re right in one regard — this is not a business where you target the very small home-based online businesses. They are just not going to pay for this type of service. This service is best for those that are fairly established. The money, however, lies with targeting the medium-to-big online businesses. In the example I gave, their client list includes sites such as UncommonGood.com. There is a demand for this service, just not from the low end.

  5. When it comes to bringing a good flow of traffic to a site, keywords is an often overlooked yet critical tool. Once I started focusing on the keywords I use on any of my pages (high demand, low supply), I started noticing a significant increase on my site’s traffic. This is evident not only on keywords used when writing articles, but also placing good keywords around the products and services being promoted.

    Sergio from:
    http://www.legitimate-home-based-businesses.net

  6. When it comes to bringing a good flow of traffic to a site, keywords is an often overlooked yet critical tool. Once I started focusing on the keywords I use on any of my pages (high demand, low supply), I started noticing a significant increase on my site’s traffic. This is evident not only on keywords used when writing articles, but also placing good keywords around the products and services being promoted.

    Sergio from:
    http://www.legitimate-home-based-businesses.net

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