Recently, social media has become very effective in helping many brands reach their target audience. It is one of the most powerful tools for building brand awareness, even if you just started a business.
Harnessing the power of this marketing channel isn’t always easy, though. So, to help you improve your online visibility and make more sales, we will provide you with our expert tips for building awareness of your brand using social media. Read on to learn more.
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Provide a reason for people to shout about your business
If you give people a reason to talk about your business, this will raise more awareness for your brand, attract more followers, and drive more traffic to your website. But you need to find clever ways to do this.
You could start by hosting giveaways and contests or giving out awards with badges that can be shared. You could also reward loyal customers with free gifts or encourage them to share their experiences with your brand. All of these tactics will encourage people to start talking about you, and that will help to get the word out about your business.
Let’s take a look at examples of businesses that do this well so you can get some inspiration.
Best Value Schools is a website that shares resources for people interested in advanced education. And, they practice giving virtual badges to the schools that they rank on their website. The schools can then share these badges on social media and send more traffic to Best Value Schools as a result.
Take a look at an Instagram post from Westcliff University showing that they were ranked by Best Value Schools as one of the top 5 schools offering MBA & DBA programs. Sharing this post is mutually beneficial, as it works as a subtle marketing tactic for Westcliff because the badge and award serve as social proof. It’s also beneficial for Best Value Schools as it can drive new readers who are interested in seeing other great schools to their website.
Another example is from Chica de Gallo. They sell food products like salsa and guacamole, and to promote awareness for their brand, they held a social media giveaway. The rules of the contest state that participants have to like the company’s posts follow them on social media and tag other friends to be in with a chance of winning.
Doing this allows them to reach even more potential customers and is a great way to increase awareness of their brand. You can replicate this for your brand by conducting giveaways or contests, but make sure you incorporate rules like this to ensure more people know about your business.
Make and share free tools your audience will love
If you can create and share free tools that provide value for your target audience, these will attract a lot of shares and drive more traffic to your site.
To come up with ideas for free tools, you can always review your comment sections or questions received by your customer service team to see what your audience needs and what tools you can create to help them. You can also look at your competitor’s websites to see if they have relevant free tools that your audience will love.
If you want to effectively share these tools on social media, you should make sure that you let people know that the tools or templates you are providing are free and won’t need their financial commitment.
For instance, Loganix is a marketing agency that offers SEO services, and we have created free SEO templates for our audience.
We have templates to help with keyword research, building backlinks, devising a content strategy, and more. These tools can be of great value to our target audience and, by sharing these templates through social media, we’ve been able to build more awareness of our brand.
One thing you can learn from this is the importance of creating free tools or templates that are relevant to your business and will interest your audience. Your tools can be helpful but, if they’re not relevant to your target audience, then they aren’t going to attract the customers you want and need for your business.
Publish helpful content on your blog and share it
You should already be providing value for your website visitors or customers by creating helpful blog content. When you’ve done so, it’s important that this is then shared on social media to reach a wider audience and raise awareness of your brand.
There are certain types of content that tend to provide the most value, and which tend to perform particularly well when shared on social media. For instance, how-to guides and blog posts that answer common audience questions are typically very effective options.
You could also create buying guides that give more information about products people want to buy, or expert round-ups that provide valuable opinions from experts with authority in your niche or industry.
To promote your useful blog content through social media, you can start by posting updates whenever you publish a new blog post. You can simply let your followers know there’s a new blog post and then include the link to your social media post. This makes it easier for people to follow the link and read the blog post on your site. It also helps in increasing awareness of your brand and sending more traffic to your website.
Make sure you have a strong brand voice
Having a strong brand voice can make your posts more recognizable, attract more attention, and help you get more shares.
For you to find your brand voice, you need to identify your brand mission and goals. Once you’ve done this, the next thing is to see what kind of tone would work for your audience. For instance, if you own a motorbike manufacturing company that mostly caters to a young audience between the ages of 18-35, then you should be going for a brand voice that’s energetic and enthusiastic.
Here’s an example of a company with a strong brand voice, which runs through their social media activity to raise awareness of what they do.
Tiffany & Co is a luxury brand that sells items like jewelry, watches, china, and other personal accessories. They have a brand voice that represents elegance and class, and they use it across all social media platforms.
Take a look at their Instagram post on the launch of men’s engagement rings. It projects a feeling of luxury and that is what their brand is known for. One thing you can take away from this is that you need to find a way to incorporate your brand voice into whatever content you post on your social platforms if you want your posts to become recognizable.
Focus on creating visual content
Visual content tends to perform particularly well on social media. And, according to Lauro Media, 93% of businesses say they’ve found a new customer by posting videos on social media platforms.
So, if you want to raise awareness of your brand, publishing plenty of visual content can help with this. The types of content that work well for this include high-quality photos of your products, or photos of your staff, which will help to humanize your business. You could also create eye-catching illustrations or infographics that can help your brand attract new audiences.
To create great visual content for social media, you should use professional design tools or outsource the task to people capable of doing a great job. One particularly helpful tool is infographic maker, which can help you to present facts and figures in an attractive and easily digestible way.
Once you’ve put together a bank of high-quality visuals, it’s a good idea to set up a content calendar to ensure you’re posting them regularly. You’ll also need to plan your captions or posts in advance to get the most out of your social media activity. Having an overall strategy in mind will help you to use social media to its full potential and raise awareness of your brand.
Summary
Social media is fast becoming the preferred tool for businesses that want to gain recognition and build more awareness for their brand. But you need to know how to use social media appropriately if you’re going to succeed.
You can do that by giving people a reason to shout about your business, making and sharing free tools that can help your customers, or creating catchy visual content that will attract the attention of new people. Start implementing these tips on board and it won’t be long before your followings have grown.
