What Do Your Promotional Products Say About Your Business?

Depending on how long you have been in the business world, you have probably gotten your share of promotional products from companies who are promoting their businesses. Some of the products businesses have offered you got thrown in the trash as soon as the promoter left the meeting, while others made a far greater impact. As a business owner, you want to offer your clients promotional products that keep the name of your business in the mind of the client. Take some time and think about whether your products do a good job promoting your business. 

Why Promotional Products?

There’s a reason that businesses chose to use promotional products. Research indicates that when the promotional product from a business is a hit with the client, they will remember the business name nearly 90% of the time. Eighty-five percent of clients who like a promotional product will do business with the company. Your choice of promotional products and product placement could have a huge impact on your bottom line. 

What Kind of Promotional Products Are A Hit With Customers? 

Several promotional products have hit the mark with clients over the years. One of the most popular promotional products over time has been personalized promotional pens. When a promotional pen is made well, clients love them, because many people can’t find a pen when they need one. Your promotional pen has a front row seat to a client’s company, because it usually ends up on your client’s desk, where your company name is visible all day, each day. If you’re thinking about promotional pens, you may want to look at different ways to put your name and company logo on the pen. 

Another promotional product that does well with clients are beverage holders such as mugs or  cups. Recently, the trend has been to continue the beverage offerings by adding thermoses for hot beverages or water bottles. In an office setting, people are always looking for something to hold their beverages. Water bottles have largely replaced cups for clients, because many people carry water bottles around with them at work, to the gym, or out for a walk. Promoting your business with water bottles, thermoses, or mugs may gain you extra clients as well, because these products are so mobile, and other people will see them. 

If you own a business in an area where your clients are constantly on the go, you may want to think about promoting your businesses with products designed to make their lives easier. Many people move around so much during the day they forget their phone chargers. You may want to offer USB ports or phone chargers as part of your promotional product plan. Another idea is to offer environmentally friendly products. Many clients may be concerned about their company’s impact on the environment, so having promotional materials that are environmentally friendly boosts your company’s image in the mind of a potential client. 

Making Your Promotional Products Even More Personal Can Gain You Business

Before you go out and start spending money on promotional products for your business, you need to think about making these products as personal as possible. How can you best promote your business? For example, if you own a running company, an athletic wear company or other sporty businesses, you may want to think about promoting your business on socks. This ties your promotion to the business you are in, which makes an even better impression. 

For some businesses, tying a promotional product to the company name or company product is quite easy. However, other businesses may have a harder time figuring out the best products to promote their businesses. If you own an accounting firm, or a legal firm, what products might help you move your business forward? Think about what your business represents to you and your clients. Don’t settle for something gimmicky when you could score with a promotional product that symbolizes your core values. You may want to choose a promotional product that people carry with them, such as an umbrella with your logo. Another idea is to promote your business with a great, comfortable t-shirt, especially since so many people come home from work and immediately change their clothes into something comfortable. 

Choosing the perfect product for your business isn’t an easy choice to make. Take your time when making a decision about promotional products. Look at samples from different promotional product companies to determine which ones are best for you. Think about how your name and logo will look on the product. Dig into your research on what your clients like, and what they are likely to keep around for a while. Although it takes a little time to research, correctly placed promotional products can take your business to the next level of success.