In the recent issue of Forbes Magazine, they tackled the growing market of the gay, lesbian, bisexual and transgender (GLBT) in both the corporate and consumer marketplaces. According to the article “Courting the Gay Consumer,” 175 Fortune 500 brands advertise specifically to gay and lesbian audiences.

Big companies such as American Airlines’ AAVacations.com, Volvo, American Express and others are no longer ignoring the power of the gay consumer because:

  • Gay buying power is estimated to be about $641 billion in 2006
  • While on average they do not earn more than other Americans, this market has more disposable income (hence bigger buying power) because fewer are raising children.

Setting aside any moral objections or issues about this group, GLBT is a market that small businesses can consider. Hyperion Interactive Media has a guide on the various niches that can be tapped to reach the gay market. They have a 2006 report, but the 2005 version is available for free on their website.

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Isabel Isidro
Isabel Isidro is the Co-founder of brigittesglobalstore.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at brigittesglobalstore.com.

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