I am a movie nut. I love watching movies, and the only thing I love more than movies are articles that talk about business lessons from movies.

I chanced upon this article at MultiChannelMerchant.com (formerly CatalogAge) about the five things that business owners can learn from the film “Fantastic Four” starring Jessica Alba and her superhero cohorts. More than the fabulous costumes and special effects, the most talked about aspect of the film was that it opened in such a spectacular manner that it lifted box office receipts from the doldrums. The film made money enough to turn the industry around from its longest running downturn compared to previous year’s performance.

The article, though, does not talk about the film per se. Rather, it discusses the film’s implication to box office receipts movement, and the fact that amidst all the hoopla of making sure that the film generates massive income, the industry has forgotten the most important entity: the customer. Studios appear to be so caught up in creating blockbusters that they’ve forgotten their customers.

Businesses that succeed are those who serve their customers best. The author then suggests 5 ways that your online customers can be served quickly and efficiently:

1) Be sure that your Website can easily be navigated by all visitors regardless of access.
2) Provide a customer service number on every Web page.
3) Have a live operator answering calls instead of a router.
4) Schedule enough staff to process sales regardless of venue.
5) Communicate, communicate, and communicate

Visit MultiChannelMerchant.com for the complete article