One way to start your business is to find your passions, and build on the things you are passionate about to create a successful business.

Diane Dreher, author of the book “Your Personal Renaissance: Twelve Steps to Finding Your Life’s True Calling” defines passion as the “collection of innate talents that drive them.” But can passion be the key to the success of a business?

Starting a business that revolves around that passion ensures that you will enjoy what you will be doing. And this is very important. Starting a business is hard and requires persistence, hard work, time and commitment — and feeling passionate about what you do in your business can help sustain you even during bad times. As others have said — Do what you love and money will follow.

However, it is important to ask the following questions when starting a business:




  • Can your passion be a profitable business?
  • Do you have unrealistic expectations about your passion?
  • Are you making sound business decisions, or are your passions taking you too far?
  • Can you create new passions instead?

Passion can be a good starting point. BUT — passion should be combined with clear opportunities and need in the marketplace. You can’t start a business based on your passions when there’s no demand for it. You need to listen to the marketplace and find how your passions can address the needs of your potential customers.

And if your passions really do not work that well in business, you can learn new passions.

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Author
Isabel Isidro
Isabel Isidro is the Co-founder of brigittesglobalstore.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at brigittesglobalstore.com.

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8 thoughts on “Starting a Business: Pursue Your Passion”

  1. Great post. I have found that people that are starting out with a home business and do not have a “passion” for their niche or business fail fast. You have to keep the passion to success.

    Thanks for the post.

  2. Great post. I have found that people that are starting out with a home business and do not have a “passion” for their niche or business fail fast. You have to keep the passion to success.

    Thanks for the post.

  3. This is so true, i am also a great believer in setting up a business around your passion. You will never get tired if you do and even if you don’t get the initial rewards, you will still go on because after all, it is something you enjoy doing anyway regardless of the fact that you are earning money from it or not.

  4. This is so true, i am also a great believer in setting up a business around your passion. You will never get tired if you do and even if you don’t get the initial rewards, you will still go on because after all, it is something you enjoy doing anyway regardless of the fact that you are earning money from it or not.

  5. i like this post. one key ‘passion’?
    everyone must have passion to make something big
    to create a successful business., i think this is one of the key. if my passion didn’t work
    well in business, i must learn new passion

  6. i like this post. one key ‘passion’?
    everyone must have passion to make something big
    to create a successful business., i think this is one of the key. if my passion didn’t work
    well in business, i must learn new passion

  7. I ran across a home biz idea that sounds realistic but one never knows.

    Have you heard of Field Inspecting?

    I’m not sure it’s any-one’s passion, but for the right individual, Maybe?

    http://www.inertia-llc.net/Guide
    was the site.

    Thanks for all your blogging!! Keep it up.

  8. I ran across a home biz idea that sounds realistic but one never knows.

    Have you heard of Field Inspecting?

    I’m not sure it’s any-one’s passion, but for the right individual, Maybe?

    http://www.inertia-llc.net/Guide
    was the site.

    Thanks for all your blogging!! Keep it up.

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